Is the online retail bubble in India going to burst soon?
The online retail business in India is on a roll. The advertisements of such companies like snapdeal.com and flipkart.com are all over television and print.Many of these companies have been pumped in...
View ArticleIndian Government threatens to ban Facebook & Google if they do not censor...
The two internet giants will have to face a blackout in India after a Delhi High Court ordered them to find a way to remove objectionable and derogatory content from their websites. “Like China, we...
View ArticleHow Cadbury celebrated 1 million Facebook fans
Cadbury has always associated itself with celebrations. So how did they exactly celebrate getting to 1 million likes on Facebook? Cadbury celebrated their community with a large chocolate ‘like’...
View ArticleVolkswagen: Once in a lifetime
Volkswagen has come out with a new commercial for Polo, the ‘Once in a Lifetime offer’ which fiddles with the idea of reincarnation. The commercial shows a Parsi man, obsessed at keeping his vehicle,...
View ArticleAre Flash Mobs the new Facebook of Advertising?
[Flash Mob: A large group of people who gather at a public location to perform a pre-defined action, typically a brief dance, and disperse rapidly after the event has concluded.] Flashmob, the latest...
View ArticlePitch Madison Media Advertising Outlook 2012 – What does the future behold?
17th February 2012, we witnessed the release of the much awaited Pitch Madison Media Advertising Outlook 2012. The report pegged the Indian media advertising industry at Rs 25,594 crore in 2011. The...
View ArticleStay Pinterested! 26 Tips to using Pinterest as a Business Tool
Pinterest is the latest buzzword of the virtual space. It has not only awed people with exaggerating growth but also hooked on users who are passionately pinning anything they like over the web....
View Article2011: The year of eRetail
Indian online retail industry is expected to touch Rs 7,000 crore by the mid of this year. The estimates were announced at the on-going two-day Indian eRetail Congress, in New Delhi. “The online retail...
View ArticleAn Internet Minute’s Infographic Representation
We recently saw this interesting Infograph on Intel’s blog. In just one minute, More than 204 million emails are sent. Amazon rings up about $83,000 in sales. Around 20 million photos are viewed and...
View ArticleIndian Marketers Optimistic about 2012 Business
A study titled ‘Indian Marketers Continue Their Consumer Focus’, prepared by Ipsos Asia Pacfic Marketers Outlook 2012, throws light on the fact that building greater consumer loyalty for their brands...
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